Paula’s Choice
“Check Your Labels” Global Event
Paula’s Choice debuted the Beautypedia Skincare Ingredient Checker—a groundbreaking tool that instantly decodes any skincare product’s ingredient list in seconds.
To bring the digital innovation to life, immersive retail pop-ups launched around the globe. These experiences invited press, influencers, and skincare lovers to dive into the science behind their favorite products, offering tools to decode ingredient labels through research-backed insights—cutting through the clutter of trend-driven beauty marketing.
Role
Campaign Concept
Art Direction | PR Events, Creative Deliverables
PR Event Coverage Photography NYC
Global Pop-Up Coverage
