Paula’s Choice
Peptide Intensive Moisturizer feat. Hannah Waddingham
Hannah Waddingham anchors the launch of Paula’s Choice Peptide Intensive Moisturizer with confidence, wit, and unmistakable authority. A natural partner for high-performance skincare and a brand built around strength and self-assurance, Hannah brings a bold sense of intensity to the campaign—celebrating it as something to embrace, not tone down. Her formidable personality moves the campaign beyond traditional beauty imagery while reinforcing the Intensive moisturizer’s promise of rich, peptide-powered plumping and clinically proven results.
Brightly saturated pinks set the stage for a playful world of dimensional orbs. Extending Paula’s Choice’s circular language, the orbs make plumping tangible through volume, scale, density, and movement—creating an ownable visual expression reinforcing the product’s core benefit.
Together, Hannah’s presence and the visual system bring new dimension to high-performance skincare—connecting beauty with entertainment, sports, and culture while keeping product performance at the center.
Role
Creative & Art Direction
Cross‑team alignment (design, content, retail, marketing)
End‑to‑end production oversight
Cross‑agency + internal integration
Photographer for Hannah: Victoria Stevens
DP for Hannah: Walt Becker
AI Peptide Orb Product Imagery: Dennis Minton
Paid + Organic Social
CRM + Site
PDP
Retail
