Paula’s Choice
25% Vitamin C
The launch of Paula’s Choice 25% Vitamin C built on the Vitamin C franchise with an amplified focus on glow and radiance, brought to life through bold, electrifying visuals. The packaging itself is intensely vibrant, with backgrounds enhancing this energy with a wash of punchy, candied orange hues. The saturated, high-impact color palette extended into graphics and typography, infusing every touchpoint with an irresistible, eye-catching vibrancy.
Role
Campaign Concept
Art Direction
PR Event Direction
Creative Execution
Photographer: Vickie Miao
Digital
Creative for paid media, organic social, emails and homepage.
