Paula’s Choice
Check Your Labels Global Event
Paula’s Choice debuted the Beautypedia Skincare Ingredient Checker — a groundbreaking tool that instantly decodes any skincare product’s ingredient list in seconds.
To bring the digital innovation to life, immersive retail pop-ups launched around the globe. These experiences invited press, influencers, and skincare lovers to dive into the science behind their favorite products, offering tools to decode ingredient labels through research-backed insights — cutting through the clutter of trend-driven beauty marketing.
Role
Campaign Concept
Art Direction | PR Events, Creative Deliverables
PR Event Coverage Photography NYC
Global Pop-Up Coverage
