Tommy Bahama

Holiday Campaign 2019

Led the creative vision for Holiday 2019 at Tommy Bahama, developing a distinctive seasonal aesthetic to unify all touchpoints. I crafted a comprehensive visual concept deck that established the campaign’s direction, outlining a clear creative roadmap with defined evolutions for each month and key promotional moment. To ensure consistency and efficiency, I designed a complete holiday toolkit and digital asset templates, art-directing my team to seamlessly bring the holiday story to life across all platforms.