Tommy Bahama Site Refresh

I worked closely with the VP of Creative and an outside agency to refresh our website. The layout and structure of the site, including elements like the footer and top navigation, had remained unchanged for two years, making this redesign essential for modernizing our digital presence. We implemented a sleek, minimal design that allowed our vibrant, colorful photography to take center stage, creating a more visually engaging experience. This update not only made the site more streamlined and efficient but also aligned it with current design trends.

The redesign served as a catalyst for various other digital initiatives, including the overhaul of brand iconography, email templates, and site-wide guidelines, helping to establish a more cohesive and modern online presence across all touchpoints.