Tommy Bahama

End of Season Sale 2016

The goal was to break away from the traditional solid red color palette typically used for January Clearance sales and create something fresh and on-brand. Drawing inspiration from Tommy Bahama’s island lifestyle, I introduced a new visual concept with an ombré design inspired by tropical sunsets. As the sale progressed, the gradient evolved, providing fresh, dynamic visuals with every customer interaction throughout the month. This constant refresh not only kept the visuals exciting but also enhanced the customer experience, ensuring that each encounter felt new and engaging.

This campaign introduced a more streamlined shopping experience on the homepage, laying the groundwork for an even more direct and efficient shopping journey in the months that followed.

The design was seamlessly integrated across both digital platforms and in-store signage, ensuring a cohesive and captivating customer journey.