Paula’s Choice

Healthy Glow SPF

The visuals for this limited-edition launch were crafted to reflect the formula’s sheer, weightless, and luminous nature, encapsulated in an exclusive, crave-worthy holographic bottle. The concept revolves around transparency, reflection, and light, delivering on the brand’s values and capturing the effortless radiance this SPF delivers.

Using iridescent elements and high-contrast lighting to amplify the bottle’s shine and create striking refraction effects with the formula. These details emphasize the product’s invisible, dewy finish while evoking a sense of luxury and modernity. The butter-yellow background—a trending shade linked to the sunscreen category—adds warmth and familiarity while maintaining a fresh, contemporary edge.

Every detail of the visual execution reinforces the sunscreen’s unique sensorial experience, making it feel as lightweight and glow-enhancing as the formula itself.