Nordstrom

Skincare Campaign 2016

I led the visual direction for Nordstrom Beauty’s January 2016 skincare campaign, which focused on refreshing routines with an emphasis on masks. The goal was to create a crisp, fresh, and engaging experience that captured the energy of a new year while positioning Nordstrom as an authority in the category.

To establish a strong foundation, I developed a comprehensive inspiration deck that defined the seasonal mood and tone, serving as a creative roadmap for all campaign assets. I then designed concepts for both the in-store and online experience, which were executed by another designer.

Across all channels, the campaign highlighted masks by skincare benefit, making it easy for customers to find the perfect fit—because yes, there’s a mask for that!