Paula’s Choice
Triple Active Serum
The creative concept for the RESIST Triple Active Serum launch was inspired by its powerful “triple” action formula. Layering and double exposure effects subtly yet effectively reinforce this potent multi-benefit formula, while creating a sense of depth and complexity. The newly introduced RESIST blue, along with its lighter and darker variations, serves as the foundation for a visually dynamic approach. This cohesive color palette strengthens brand identity while adding richness and dimension to the overall design, ensuring a bold and engaging visual experience.
Role
Campaign Concept
Art Direction
Creative Execution
Photographer: Vickie Miao
DIGITAL
Creative for paid media, organic social, and homepage.
