Nordstrom

Beauty Trend Event Spring 2016

This seasonal campaign highlights key beauty trends, featuring exclusive brand launches, expert tips, and engaging in-store and digital experiences tailored for Nordstrom’s beauty audience.

A curated deck of inspiring imagery was established to set the mood and tone for the season. This served as both a creative vision and a strategic guide for all campaign assets, ensuring consistency across channels / platforms.

I conceptualized designs for both the in-store and online experience. My work shaped the visual language of event signage, promotional materials, digital assets, and interactive elements.