Nordstrom

What Moves You Campaign 2016

What Moves You was the defining campaign for Women’s Activewear in January 2017, spanning multiple emails, digital ads, and a full takeover of the Women's landing page. This campaign redefined activewear, elevating it beyond the gym and into everyday fashion through a bold, style-driven lens. I led the design direction, ensuring a seamless and dynamic user experience, and collaborated with the video team to strategically integrate video placements throughout the campaign.