Paula’s Choice

Azzi Fudd x 2% BHA Pads

Paula’s Choice partnered with NCAA basketball star Azzi Fudd to spotlight its commitment to women in sports through a year-long ambassador program. The collaboration included content creation, event hosting, and community engagement, with Fudd at the center supporting the launch of our new 2% BHA Exfoliating Toner Pads, sharing her skincare routine and championing Paula’s Choice’s science-backed products.

Role

Campaign Concept

Art Direction | On-Set, Creative Execution

Photographers: Jared Kocka, Azzi Fudd. Kortney Gloska, Product.

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Digital

Creative for paid media & organic social.

Site

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