Nordstrom

Scent Event Fall 2015

Twice a year, customers are invited to experience Scent Event, a campaign designed to drive fragrance purchases through an enticing gift-with-purchase incentive.

For Fall 2015, the goal was to captivate customers with a glamorous, party-inspired aesthetic while ensuring the gift felt like a compelling reward. The challenge was to strike the perfect balance between inspiring purchases and elevating the allure of the gift—a full-size atomizer.

I developed a comprehensive strategy deck outlining the campaign’s vision and execution, providing a clear roadmap for its implementation. On set, I worked closely to refine the campaign’s visual direction, ensuring the final imagery embodied the desired mood. These visuals and strategic guidelines were implemented across online and in-store touchpoints, reinforcing the campaign’s overall impact.