Paula’s Choice
5% Niacinamide Body
Role
Campaign Concept
Art Direction | On-Set, PR Event, Creative Deliverables
PR Event Coverage Photography
Photographer: Vickie Miao
PR Event
To celebrate the launch of 5% Niacinamide Body Serum, top beauty media attended an intimate brunch and floral class at Palma in the West Village.
Mailer
Showcasing the silky-smooth texture of the formula and key benefits. Paired with best-selling 20% Niacinamide.
